Customer Persona

What it is

A customer persona is an archetype of your ideal customer. Personas are based on research and are also gender specific. Adding a photo awakens empathy. If you speculate, you will need to later revise your personas using real-world data. The norm is 3-5 personas.

How to create it

Creating a customer persona is not only about defining your potential purchasing audience, but also about generating insights that you have gathered from your market and competitor research.

To build your personas, a basic rule of thumb is to interview 5-30 people.

  • Having interviewed at least 5 people, you will begin to detect trends. At some point, your interviews will stop generating new insights. That is the sign that your research is complete – for the time being. If you cannot interview customers, you can interview friends/stakeholders/acquaintances who have experienced your product.
  • If a customer has purchased your product, perhaps you could reach out to request an interview.

Result

With these tactics, you should begin to see patterns emerge as your customer personas take shape. You will develop a deeper understanding of your overarching goals, customer goals, tasks, needs, and pain points.

Process

Customer personas should not be defined once, as they will continuously evolve just as your business evolves. This means that value lies in the updates; keeping them in an ‘as-is’ state rather than a ‘use-to-be’ state. Defining customer personas is not the end-goal, but a beginning step.

Defining your customer personas will shape your content marketing and messaging; contribute to new ideas about how to grow your business in the form of a marketing strategy; and enhance the user experience for your customers.

Step 1 of 3
CREATE A CUSTOMER PERSONA
DEMOGRAPHIC
Rational - speaks mostly about duties/responsibilities; follows rules & respects the rights of others.
Artisan - does whatever gets them a quick, effective payoff & might even bend the rules.
Guardian - highly efficient in achieving goals, ignoring rules/conventions if need be.
Idealist - speaks mostly of what they hope for, imagining what might be possible. They want to act in good conscience while striving for goals without compromising their personal code of ethics.

What it is

A customer persona is an archetype of your ideal customer. Personas are based on research and are also gender specific. Adding a photo awakens empathy. If you speculate, you will need to later revise your personas using real-world data. The norm is 3-5 personas.

How to create it

Creating a customer persona is not only about defining your potential purchasing audience, but also about generating insights that you have gathered from your market and competitor research.

To build your personas, a basic rule of thumb is to interview 5-30 people.

  • Having interviewed at least 5 people, you will begin to detect trends. At some point, your interviews will stop generating new insights. That is the sign that your research is complete – for the time being. If you cannot interview customers, you can interview friends/stakeholders/acquaintances who have experienced your product.
  • If a customer has purchased your product, perhaps you could reach out to request an interview.

Result

With these tactics, you should begin to see patterns emerge as your customer personas take shape. You will develop a deeper understanding of your overarching goals, customer goals, tasks, needs, and pain points.

Process

Customer personas should not be defined once, as they will continuously evolve just as your business evolves. This means that value lies in the updates; keeping them in an ‘as-is’ state rather than a ‘use-to-be’ state. Defining customer personas is not the end-goal, but a beginning step.

Defining your customer personas will shape your content marketing and messaging; contribute to new ideas about how to grow your business in the form of a marketing strategy; and enhance the user experience for your customers.

Step 1 of 3
CREATE A CUSTOMER PERSONA
DEMOGRAPHIC
Rational - speaks mostly about duties/responsibilities; follows rules & respects the rights of others.
Artisan - does whatever gets them a quick, effective payoff & might even bend the rules.
Guardian - highly efficient in achieving goals, ignoring rules/conventions if need be.
Idealist - speaks mostly of what they hope for, imagining what might be possible. They want to act in good conscience while striving for goals without compromising their personal code of ethics.

What it is

A customer persona is an archetype of your ideal customer. Personas are based on research and are also gender specific. Adding a photo awakens empathy. If you speculate, you will need to later revise your personas using real-world data. The norm is 3-5 personas.

How to create it

Creating a customer persona is not only about defining your potential purchasing audience, but also about generating insights that you have gathered from your market and competitor research.

To build your personas, a basic rule of thumb is to interview 5-30 people.

  • Having interviewed at least 5 people, you will begin to detect trends. At some point, your interviews will stop generating new insights. That is the sign that your research is complete – for the time being. If you cannot interview customers, you can interview friends/stakeholders/acquaintances who have experienced your product.
  • If a customer has purchased your product, perhaps you could reach out to request an interview.

Result

With these tactics, you should begin to see patterns emerge as your customer personas take shape. You will develop a deeper understanding of your overarching goals, customer goals, tasks, needs, and pain points.

Process

Customer personas should not be defined once, as they will continuously evolve just as your business evolves. This means that value lies in the updates; keeping them in an ‘as-is’ state rather than a ‘use-to-be’ state. Defining customer personas is not the end-goal, but a beginning step.

Defining your customer personas will shape your content marketing and messaging; contribute to new ideas about how to grow your business in the form of a marketing strategy; and enhance the user experience for your customers.

Step 1 of 3
CREATE A CUSTOMER PERSONA
DEMOGRAPHIC
Rational - speaks mostly about duties/responsibilities; follows rules & respects the rights of others.
Artisan - does whatever gets them a quick, effective payoff & might even bend the rules.
Guardian - highly efficient in achieving goals, ignoring rules/conventions if need be.
Idealist - speaks mostly of what they hope for, imagining what might be possible. They want to act in good conscience while striving for goals without compromising their personal code of ethics.
"Always deliver more than expected."
Michelle Woolley
Founder, Marvelous MeeMee
"Always deliver more than expected." Larry Page, Co-founder, Google
MICHELLE WOOLLEY
Founder, Marvelous MeeMee