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CIRRICULUM VITAE

MICHELLE WOOLLEY

CREATIVE MANAGER

MICHELLE WOOLLEY

CREATIVE MANAGER

MICHELLE WOOLLEY

CREATIVE MANAGER

STORY

Founder of Marvelous MeeMee, a branding boutique of creative services. Call upon 20 years of professional experience with eleven years in the creative field along with a seasoned skill set of talents. Help clients achieve their dream businesses from inception to success. Begin with a discovery process that focuses on establishing a journey map while identifying pain-points and objectives. Logo/website design and highly customized copywriting form the ideal product or service brand concept. Marketing and social media strategies are tailored to fit a client’s vision of their product or service. Outcomes are prominent digital footprints that convert prospects into clients. Thus, a dream business becomes a marvelous reality.

STORY

Founder of Marvelous MeeMee, a branding boutique of creative services. Call upon 20 years of professional experience with eleven years in the creative field along with a seasoned skill set of talents. Help clients achieve their dream businesses from inception to success. Begin with a discovery process that focuses on establishing a journey map while identifying pain-points and objectives. Logo/website design and highly customized copywriting form the ideal product or service brand concept. Marketing and social media strategies are tailored to fit a client’s vision of their product or service. Outcomes are prominent digital footprints that convert prospects into clients. Thus, a dream business becomes a marvelous reality.

CAREER

FOUNDER, MARVELOUS MEEMEE - 2009-Present

• A branding boutique
• Assess, strategize and develop client business brands
• Structure client objectives into a business sitemap – a detailed, visual strategy of how to achieve their business goals
• Craft content messaging that persuades prospects to take action
• Originate optimized content that promotes products or services with essential keywords and phrases
• Create distinctive brand awareness through slogan and logo design
• Design spectacular websites with responsive user interfaces that deliver positive user experiences while converting leads to clients
• Structure social media campaigns while educating clients on social media etiquette and know-how
• Sectors and genres include finance and wealth management, real estate, telehealth, homeopathy, naturopathy, organics, children’s story telling, moving services, artists, massage, martial arts, book clubs and publishers

DIRECTOR OF MARKETING, VAN LEEUWEN & COMPANY - 2017-2019

• A boutique wealth management firm
• Worked with leadership and thought leaders to implement a robust marketing strategy
• Revamped, optimized and maintained company website including heatmapping analytics
• Curated body of content about holistic financial planning
• Built out brand concept and design of value-based, tiered, client membership structure
• Aligned with PR firm to craft and submit bylines and articles that led to publications awards and increased media presence such as on Yahoo Finance and Ameritrade Network
• Created and maintained editorial calendar for content strategy across various media
• Blogged about relevant wealth management industry topics
• Launched and managed a successful social media marketing campaign
• Developed promotional strategies for local event marketing
• Designed, edited and managed quarterly newsletter
• Commuted weekly from Maryland to the New Jersey office

CAREER

FOUNDER, MARVELOUS MEEMEE - 2009-Present

• A branding boutique
• Assess, strategize and develop client business brands
• Structure client objectives into a business sitemap – a detailed, visual strategy of how to achieve their business goals
• Craft content messaging that persuades prospects to take action
• Originate optimized content that promotes products or services with essential keywords and phrases
• Create distinctive brand awareness through slogan and logo design
• Design spectacular websites with responsive user interfaces that deliver positive user experiences while converting leads to clients
• Structure social media campaigns while educating clients on social media etiquette and know-how
• Sectors and genres include finance and wealth management, real estate, telehealth, homeopathy, naturopathy, organics, children’s story telling, moving services, artists, massage, martial arts, book clubs and publishers

DIRECTOR OF MARKETING, VAN LEEUWEN & COMPANY - 2017-2019

• A boutique wealth management firm
• Worked with leadership and thought leaders to implement a robust marketing strategy
• Revamped, optimized and maintained company website including heatmapping analytics
• Curated body of content about holistic financial planning
• Built out brand concept and design of value-based, tiered, client membership structure
• Aligned with PR firm to craft and submit bylines and articles that led to publications awards and increased media presence such as on Yahoo Finance and Ameritrade Network
• Created and maintained editorial calendar for content strategy across various media
• Blogged about relevant wealth management industry topics
• Launched and managed a successful social media marketing campaign
• Developed promotional strategies for local event marketing
• Designed, edited and managed quarterly newsletter
• Commuted weekly from Maryland to the New Jersey office

CAREER

FOUNDER, MARVELOUS MEEMEE - 2009-Present

• A one-stop branding boutique
• Assess, strategize and develop client business brands
• Assess and structure client objectives into a Business Sitemap – a detailed, visual strategy of how to achieve their business goals
• Craft messaging that persuades readers to take action
• Originate optimized content that promotes products or services with compelling keywords and phrases
• Develop distinctive brand awareness through website and logo design
• Design spectacular websites that offer excellent user experiences while converting viewers to clients
• Structure social media campaigns while educating clients on social media etiquette and know-how
• Sectors and genres include homeopathy, naturopathy, organics, finance and wealth management, real estate, children’s story telling, telehealth, movers, artists, book clubs and publishers

DIRECTOR OF MARKETING, VAN LEEUWEN & COMPANY - 2017-2019

• Worked with leadership to implement a robust marketing strategy
• Originated concept of and curated content about holistic financial planning
• Built out brand concept of private client membership structure
• Aligned with PR firm to craft and submit bylines for publications awards
• Developed promotional strategies including local event marketing
• Created and maintained editorial calendar for content creation
• Blogged about relevant wealth management industry topics
• Designed, edited and oversaw company quarterly newsletter
• Photographed staff for company website
• Launched and managed a successful social media marketing campaign
• Designed, optimized and maintained company website including heatmapping analytics
• Telecommuted from Maryland to the New Jersey office on a weekly basis

PROFILE

SKILLS
  • All forms of content writing
  • Storytelling
  • Web design and SEO
  • Unique branding ability
  • Excellent research skills
  • Public speaking
  • Marketing strategy
  • Word Press
  • Author of children’s books
  • Team management
  •  Microsoft Office & One Drive
  • Adobe Photoshop, Acrobat Pro
  • Hootsuite social media platform
CHARACTERISTICS
  • Natural leadership skills
  • Highly creative vision
  • Fanatical attention to detail
  • Collaborative nature
  • The whole is greater than the sum of the parts
  • Excellent communicator
  • Superlative problem solver
  • Professional, ethical and reliable
  • Motivated and energetic
  • Avid learner
  • Addicted to work (it’s not work)
INTERESTS

• Yoga and meditation
• Kayaking at sunrise
• Wanderlust
• Classical music
• Green tea
• Felines

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