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MICHELLE WOOLLEY

Independent Creative

STORY

I call upon a full spectrum of creative talents to help businesses launch and grow their marvelous dreams into success. As a creative from an early age, art, photography, drawing and storytelling have greatly influenced the work that I produce for clients. Comprehensive research in a quest to understand all aspects of a client venture allows for total uniqueness of every project. Bold, brand identities result from top shelf copywriting, web flow design, digital marketing and business strategy. Outcomes are prominent digital footprints that compel customers to embrace a product or service. Now, I wish to turn a new leaf by obtaining a position that pairs eleven years of creative experience with an amazing company. Together, we can help clients achieve their marvelous dreams.

CAREER

MARVELOUS MEEMEE - CREATIVE AGENCY FOUNDER - 2009-Present

• A one-stop branding boutique
• Assess, strategize and develop client business brands
• Assess and structure client objectives into a Business Sitemap – a detailed, visual strategy of how to achieve their business goals
• Craft messaging that persuades readers to take action
• Originate optimized content that promotes products or services with compelling keywords and phrases
• Develop distinctive brand awareness through website and logo design
• Design spectacular websites that offer excellent user experiences while converting viewers to clients
• Structure social media campaigns while educating clients on social media etiquette and know-how
• Sectors and genres include homeopathy, naturopathy, organics, finance and wealth management, real estate, children’s story telling, telehealth, movers, artists, book clubs and publishers

VAN LEEUWEN & COMPANY - DIRECTOR OF MARKETING - 2017-2019

• Worked with leadership to implement a robust marketing strategy
• Originated concept of and curated content about holistic financial planning
• Built out brand concept of private client membership structure
• Aligned with PR firm to craft and submit bylines for publications awards
• Developed promotional strategies including local event marketing
• Created and maintained editorial calendar for content creation
• Blogged about relevant wealth management industry topics
• Designed, edited and oversaw company quarterly newsletter
• Photographed staff for company website
• Launched and managed a successful social media marketing campaign
• Designed, optimized and maintained company website including heatmapping analytics
• Telecommuted from Maryland to the New Jersey office on a weekly basis

PROFILE

CHARACTERISTICS

• Team player
• Natural leadership skills
• Collaborative nature
• Excellent communicator
• Superlative problem solver
• Highly creative spirit
• Professional, ethical and reliable
• Motivated and energetic
• Fanatical organizer
• Avid learner

SKILLS

• Copywriting
• Storytelling and blogging
• Keyword optimization
• Web flow design, Word Press
• Author of children’s books
• Team management
• Market research
• Business strategy
• Adobe Photoshop and Illustrator
• Graphic illustration
• Photographer – Nikon D3500
• Hootsuite

INTERESTS

• Yoga and meditation
• Early morning kayaking
• Wanderlust
• Classical music
• Green tea enthusiast
• Feline lover
• Creating family yearbooks

Contact

Bethesda, Maryland



A place to grow your marvelous business.



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THE MARVELOUS PROMISE

Sssh! We promise not to tell.

We understand that your business concept is highly confidential and belongs only to you. We want you to feel comfortable when talking about your ideas.

That is why we offer the Marvelous Promise. We are happy to sign a confidentiality agreement to meet your comfort level of privacy. Doing so provides peace of mind that you can share your business ideas in confidence.

Rest assured you can fully trust the Marvelous Team to uphold your privacy.