Copywriting consists of written content that informs and motivates people to act right away. This form of content creation strives to achieve business goals with a straight-forward approach, speaking in human terms that readers can understand.
Outstanding copywriting consists of words that take a humble approach by carefully listening to the needs, desires and language recognized by your target audience. No jargon. No fancy words; just clear terms that readers can understand. A good copywriter is a creative type who reveals the story behind the product or service.