We all remember growing up with bedtime stories that our parents narrated when we were small children. One of my personal favorites was Snow White and the Seven Dwarfs. At bedtime, my father narrated the colorful story as I followed the imagery, sinking into an array of emotions for the various characters.
If storytelling is a magical science that engages readers, what is brand storytelling?
We humans have been sharing stories since the beginning of civilization. The earliest form of storytelling was discovered in the Lascaux Caves in the Pyrenees Mountains of Southern France. Around 200 B.C., Aesop’s Fables were written down and continue to teach lessons that apply to many areas of our lives today. Around 700 B.C., the Epic of Gilgamesh and the Iliad by Homer was discovered. Recording of this story and others exposed them to worldwide recognition.
The fact is that powerful storytelling drives action. It enlightens, triggers emotions, educates, strengthens overall cognition, builds literacy, helps ceremonial practices, entertains, and sells.
Storytelling teaches us the ways of the world while providing insights into what makes people tick. When we organize our thoughts and know what we want to say, we can deliver exact core messaging to our readers.
Neuroscience says that a relevant story can cause the brain to release dopamine, a neurotransmitter with the ability to increase a person’s blood pressure and heart rate. A powerful narrative can help readers feel empathy by relating to the protagonist.
So, what then is brand storytelling?
Brand storytelling is the art of shaping a company’s identity using narratives and storytelling techniques that trigger emotional response, establish meaningful connections and trigger readers to act.
Storytelling becomes magical when readers connect. But telling an incredible story is only the beginning. When telling a story to a friend, does it not spark conversation? Developing brand stories means factoring in activities that create and engage or amplify a community through the use of digital marketing.
We humans have been sharing stories since the beginning of civilization. The earliest form of storytelling was discovered in the Lascaux Caves in the Pyrenees Mountains of Southern France. Around 200 B.C., Aesop’s Fables were written down and continue to teach lessons that apply to many areas of our lives today. Around 700 B.C., the Epic of Gilgamesh and the Iliad by Homer was discovered. Recording of this story and others exposed them to worldwide recognition.
The fact is that powerful storytelling drives action. It enlightens, triggers emotions, educates, strengthens overall cognition, builds literacy, helps ceremonial practices, entertains, and sells.
Storytelling teaches us the ways of the world while providing insights into what makes people tick. When we organize our thoughts and know what we want to say, we can deliver exact core messaging to our readers.
Neuroscience says that a relevant story can cause the brain to release dopamine, a neurotransmitter with the ability to increase a person’s blood pressure and heart rate. A powerful narrative can help readers feel empathy by relating to the protagonist.
So, what then is brand storytelling?
Brand storytelling is the art of shaping a company’s identity using narratives and storytelling techniques that trigger emotional response, establish meaningful connections and trigger readers to act.
Storytelling becomes magical when readers connect. But telling an incredible story is only the beginning. When telling a story to a friend, does it not spark conversation? Developing brand stories means factoring in activities that create and engage or amplify a community through the use of digital marketing.
We humans have been sharing stories since the beginning of civilization. The earliest form of storytelling was discovered in the Lascaux Caves in the Pyrenees Mountains of Southern France. Around 200 B.C., Aesop’s Fables were written down and continue to teach lessons that apply to many areas of our lives today. Around 700 B.C., the Epic of Gilgamesh and the Iliad by Homer was discovered. Recording of this story and others exposed them to worldwide recognition.
The fact is that powerful storytelling drives action. It enlightens, triggers emotions, educates, strengthens overall cognition, builds literacy, helps ceremonial practices, entertains, and sells.
Storytelling teaches us the ways of the world while providing insights into what makes people tick. When we organize our thoughts and know what we want to say, we can deliver exact core messaging to our readers.
Neuroscience says that a relevant story can cause the brain to release dopamine, a neurotransmitter with the ability to increase a person’s blood pressure and heart rate. A powerful narrative can help readers feel empathy by relating to the protagonist.
So, what then is brand storytelling?
Brand storytelling is The art of shaping a company’s identity using narratives and storytelling techniques that trigger emotional response, establish meaningful connections and trigger readers to act.
Storytelling becomes magical when readers connect. But telling an incredible story is only the beginning. When telling a story to a friend, does it not spark conversation? Developing brand stories means factoring in activities that create and engage or amplify a community through the use of digital marketing.
