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Storytelling
HUMAN
Vulnerable, Authentic
We all remember growing up with bedtime stories that our parents narrated when we were small children. One of my personal favorites was Snow White and the Seven Dwarfs. At bedtime, my father narrated the colorful story as I followed the imagery, sinking into an array of emotions for the various characters.
If storytelling is a magical science that engages readers, what is brand storytelling?
Mission
Talk about why your company exists.
Vision
Paint an intriguing picture about the future of your business
Legacy
Where did your company come from? Tell the story of your company’s past and evolution of the brand.
Founders
Who are your people? Tell the story about the people behind your business.
Culture
What is unique about your company culture?
Personality
Your brand might be based upon real life stories of people or customers. Or perhaps you have developed a mascot shaped by a fictional story.
- Presentations
- Blogs
- Company culture
- Anecdotes
- Memes
- Social media posts
- Videos
Products
There is a story behind the ingredients or manufacturing of your product. Build value in your brand by narrating the details.
Promotion and Advertising
Content that uses video, print, and podcasts contribute to the story of your company.
Customers
Real life stories are powerful! If you are not able to tell real life stories, fictional versions are just as impactful.
Events
Events that showcase your company culture and philosophy make for great story subject matter.
Sustainability
Real life stories are powerful! If you are not able to tell real life stories, fictional versions are just as impactful.
HUMAN, VULNERABLE, AUTHENTIC
We all remember growing up with bedtime stories that our parents narrated when we were small children. One of my personal favorites was Snow White and the Seven Dwarfs. At bedtime, my father narrated the colorful story as I followed the imagery, sinking into an array of emotions for the various characters.
If storytelling is a magical science that engages readers, what is brand storytelling?
Mission
Talk about why your company exists.
Vision
Paint an intriguing picture about the future of your business.
Legacy
Where did your company come from? Tell the story of your company’s past and evolution of the brand.
Founders
Who are your people? Tell the story about the people behind your business.
Culture
What is unique about your company culture?
Personality
Your brand might be based upon real life stories of people or customers. Or perhaps you have developed a mascot shaped by a fictional story.
- Presentations
- Blogs
- Company culture
- Anecdotes
- Memes
- Social media posts
- Videos
Products
There is a story behind the ingredients or manufacturing of your product. Build value in your brand by narrating the details.
Promotion and Advertising
Content that uses video, print, and podcasts contribute to the story of your company.
Customers
Real life stories are powerful! If you are not able to tell real life stories, fictional versions are just as impactful.
Events
Events that showcase your company culture and philosophy make for great story subject matter.
Sustainability
Real life stories are powerful! If you are not able to tell real life stories, fictional versions are just as impactful.
HUMAN, VULNERABLE, AUTHENTIC
We all remember growing up with bedtime stories that our parents narrated when we were small children. One of my personal favorites was Snow White and the Seven Dwarfs. At bedtime, my father narrated the colorful story as I followed the imagery, sinking into an array of emotions for the various characters.
If storytelling is a magical science that engages readers, what is brand storytelling?
Mission
Talk about why your company exists.
Vision
Paint an intriguing picture about the future of your business.
Legacy
Where did your company come from? Tell the story of your company’s past and evolution of the brand.
Founders
Who are your people? Tell the story about the people behind your business.
Culture
What is unique about your company culture?
Personality
Your brand might be based upon real life stories of people or customers. Or perhaps you have developed a mascot shaped by a fictional story.
- Presentations
- Blogs
- Company culture
- Anecdotes
- Memes
- Social media posts
- Videos
Products
There is a story behind the ingredients or manufacturing of your product. Build value in your brand by narrating the details.
Promotion and Advertising
Content that uses video, print, and podcasts contribute to the story of your company.
Customers
Real life stories are powerful! If you are not able to tell real life stories, fictional versions are just as impactful.
Events
Events that showcase your company culture and philosophy make for great story subject matter.
Sustainability
Real life stories are powerful! If you are not able to tell real life stories, fictional versions are just as impactful.
"Rise again as a stronger and wiser version of you."
Michelle Woolley
Founder, Marvelous MeeMee
