We humans have been sharing stories since the beginning of civilization. The earliest form of storytelling was discovered in the Lascaux Caves in the Pyrenees Mountains of Southern France. Around 200 B.C., Aesop’s Fables were written down and continue to teach lessons that apply to many areas of our lives today. Around 700 B.C., the Epic of Gilgamesh and the Iliad by Homer was discovered. Recording of this story and others exposed them to worldwide recognition.
The fact is that powerful storytelling drives action. It enlightens, triggers emotions, educates, strengthens overall cognition, builds literacy, helps ceremonial practices, entertains, and sells.
Storytelling teaches us the ways of the world while providing insights into what makes people tick. When we organize our thoughts and know what we want to say, we can deliver exact core messaging to our readers.
Neuroscience says that a relevant story can cause the brain to release dopamine, a neurotransmitter with the ability to increase a person’s blood pressure and heart rate. A powerful narrative can help readers feel empathy by relating to the protagonist.
So, what then is brand storytelling?