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IDENTITY
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IDENTITY CONSULTING
Two 1-hour sessions to map out your brand
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BRAND DISCOVERY
A workbook will be provided for you to complete with Michelle's guidance to help clarify your brand
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DEFINE MISSION STATEMENT AND VISION
A workbook will be provided for you to complete with Michelle’s guidance
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SLOGAN
3 original concepts + 2 revisions – to raise awareness about your overall brand useful across all channels
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NAME DEVELOPMENT
3 original concepts + 2 revisions of the design you choose to guarantee 100% satisfaction
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CLIENT FEEDBACK
Communication is welcomed throughout the identity process – Emails and scheduled phone calls
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STRATEGY
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STRATEGY CONSULTING
Two 1-hour sessions to develop your brand strategy
Up to 3 revisions
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DEVELOP STRATEGY
Set strategic goals for the overall value, growth, and direction of your business
Up to 3 revisions
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TARGET AUDIENCE
Set the personality and tone of your brand. A customer profiling guide will be provided to define your audience with Michelle’s guidance.
A workbook will be provided to develop customer profiles with Michelle’s guidance
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IDENTIFY COMPETITORS What similar businesses are doing and how they are doing it. What can you do different or better? competitors
What can you do different or better?
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CLIENT FEEDBACK
Communication is welcomed throughout the strategy process – scheduled phone calls and emails
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DESIGN
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WEBSITE DESIGN
A dynamic, stylish, and intuitive website built in WordPress, Square Space or Shopify. Design includes home page and up to 6 interior pages (online shop not included – quoted separately). Site optimized across desktop, tablet and mobile
45-minute live website tutorial with Michelle
Post launch support for one week
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LOGO DESIGN
3 original concepts + 2 revisions of the design you choose to guarantee 100% satisfaction
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SUBMARK DESIGN
3 original concepts + 2 revisions of the design you choose to guarantee 100% satisfaction
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CONTENT
Choose from copywriting or storytelling. 4 pages up to 800 words each. All content optimized for search engines
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TYPOGRAPHY/FONT SELECTION
Choose from 4 fonts
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BRAND STYLE GUIDE
Includes all logos and sub-mark designs, logo usage, fonts choice, font suggestions, color palette, and suggested visuals to implement as a brand style guide.
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CLIENT FEEDBACK
Communication is welcomed throughout the design process – scheduled phone calls and emails
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