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Branding

A brand starts with people

Branding is all about the relationships you build with your target customers. They will look for the ‘why’ behind your products or services. As such, your business should leave an impression on customers after the sale. Creating a solid Brand Identity will forge that impression.

Fundamentally, the shape of your company’s identity determines the messaging, values, communication, aesthetics, and what you want consumers to feel when they interact with your products or services.

The creation of your company’s holistic image is formed in three steps to establish a robust Brand Identity and online presence that powers the success of your business!

  • Brand identity
  • Purpose
  • Story
  • Mission statement
  • Strategy
  • Name development
  • Visual identity elements
  • Logo
  • Slogan

A brand starts with people

Branding is all about the relationships you build with your target customers. They will look for the ‘why’ behind your products or services. As such, your business should leave an impression on customers after the sale. Creating a solid Brand Identity will forge that impression.

Fundamentally, the shape of your company’s identity determines the messaging, values, communication, aesthetics, and what you want consumers to feel when they interact with your products or services.

The creation of your company’s holistic image is formed in three steps to establish a robust Brand Identity and online presence that powers the success of your business!

  • Brand identity
  • Purpose
  • Story
  • Mission statement
  • Strategy
  • Name development
  • Visual identity elements
  • Logo
  • Slogan

Branding is all about the relationships you build with your target customers. They will look for the ‘why’ behind your products or services. As such, your business should leave an impression on customers after the sale. Creating a solid Brand Identity will forge that impression.

Fundamentally, the shape of your company’s identity determines the messaging, values, communication, aesthetics, and what you want consumers to feel when they interact with your products or services.

The creation of your company’s holistic image is formed in three steps to establish a robust Brand Identity and online presence that powers the success of your business!

  • Brand identity
  • Purpose
  • Story
  • Mission statement
  • Strategy
  • Name development
  • Visual identity elements
  • Logo
  • Slogan

Brand Identity

Speak to the emotions and convictions of your customers

Unequivocally, your brand is the most important investment you will make in your business.

A product or service should leave an impression on customers after the sale. Your company’s identity is the method of forging that impression. At the core, brand identity is the personality of your business. Fundamentally, the shape of your company’s identity determines the messaging, reflects your values, how you communicate, and what you want consumers to feel when they interact with your product or service. You are essentially making a promise to deliver to your customers.

Brand Strategy

Customers will look for the ‘why’ behind your product.

The main goal of a strategy is to activate a plan that succeeds in letting the world know your business exists, what it does and what defines it. But how do you measure the success of your brand strategy?

A cohesive brand strategy is not one that is developed once. Rather, it represents a continuous process, tailored initially to respond to everchanging conditions in the marketplace. It must be revisited often in order to maintain a livable, sustainable business, modifying goals and objectives when necessary. To do so, it is important to decide from the beginning how success will be quantified. In every case, these four general elements are considered:

  1. Objectives – what problems will your product or service solve and how will it benefit your customers?
  2. Identifying customers – who will benefit from your business? What are your customers feeling and how do they want to feel?
  3. Identifying competitors – who is already giving your customers what they want and how are they doing it?
  4. Engaging customers – what kind of personality and tone will your brand need to meet its goals?

Design Assets

Outstanding design is the face of your brand identity

It is critical to nail the design of your brand identity. Design assets are the tangible elements that determine how your brand is perceived. Design assets include logo, tagline, website design, color palette, typography, imagery, packaging, business cards, social media graphics, and employee uniforms. Each of these assets are the building blocks that collectively bring your brand to life. However, your logo is the cornerstone of your brand’s aesthetic and company association. It sets the tone for the rest of the branding that follows. Depending on the nature of your business, one asset or another may apply. For example, a restaurant will put more emphasis on their menu and physical space. A real estate firm needs to focus on their website and social media pages.

The Marvelous Brand Identity

Your brand identity is a collection of all the elements that collectively portray an accurate image of your company to consumers. Just as your personal identity is unique only to you, your brand identity is the je ne sais quoi that shapes your business and sets it apart from the competition. Marvelous MeeMee breaks it down into four comprehensive steps.

Step 1: BRAND STRATEGY

  • Analysis – an in-depth review of your company’s image, unique offerings, and target audience, with a focus on the right Value Proposition, Brand Positioning and Brand Elements that combine to form a comprehensive Brand Identity.
  • Discovery – Identify the story, facts, and philosophy behind your business. A workbook will be provided for you to complete with Michelle’s guidance to help clarify your brand.
  • Holistic brand image – The unique personality, tone and beliefs of your brand that align with the convictions and needs of your targeted customers.
  • Target audience – The customer profiles that will benefit from your business.
  • Value Proposition – A promise of what your business will deliver to customers; an easy-to-understand, precise reason why customers should buy your products or services.
  • Brand positioning – How your brand is different from your competitors. How your business can give them more of what they want and in a better way.
  • Brand elements – Design assets as the building blocks that extend into everything you create such as the name, logo, tagline, color scheme, typography, imagery, packaging, business cards, social media graphics, and employee uniforms.
  • Michelle’s Expertise – a time investment that targets and analyzes underlying pain points and objectives while developing your overarching brand strategy.
  • Project Brief – a comprehensive call with Michelle to review and discuss your new Brand Strategy.

Step 2: Branded Website Development

  • Once a cohesive Brand Identity has been created, we move into the design and development of your website which adheres to your Brand Strategy.
  • A thorough analysis specific to your industry as it relates to your overall brand image.
  • Website design and development including optimal user experience (UX), Search engine optimization and analysis (SEO), and optimized copywriting/content writing/blogging.
  • Logo design – 2 concepts + 2 revisions.
  • Sub-mark Design – 2 original concepts + 2 revisions.
  • Design Style Guide – Includes logos and sub-mark designs, font suggestions, and color schemes.
  • Project Brief – a comprehensive call with Michelle to review and discuss your new Design Style Guide.

Step 3: Branded Content Writing

  • Content that is created for your audience while putting your business in the spotlight is accomplished through different forms of content writing.
  • We write copy that generates an emotional reaction.
  • From storytelling to copywriting and blogging, your new content will immerse your audience as it funnels them through the conversion process.

Step 4: Brand Activation

  • Receive a highly customized Brand Aesthetics Booklet that will build your brand’s image.
  • Bring it to life by connecting and interacting with consumers on a personal level.
  • The holistic brand experience is associated with what your brand consistently stands for across all channels.
  • Optimization of your brand channels will keep your business on point while establishing and maintaining relationships that define long-term success.
  • Project Brief – a comprehensive call with Michelle to review, discuss and analyze all facets of your Brand Activation.

Brand Identity

SPEAK TO THE EMOTIONS AND CONVICTIONS OF YOUR CUSTOMERS

Unequivocally, your brand is the most important investment you will make in your business.

A product or service should leave an impression on customers after the sale. Your company’s identity is the method of forging that impression. At the core, brand identity is the personality of your business. Fundamentally, the shape of your company’s identity determines the messaging, reflects your values, how you communicate, and what you want consumers to feel when they interact with your product or service. You are essentially making a promise to deliver to your customers.

Brand Strategy

CUSTOMERS WILL LOOK FOR THE ‘WHY’ BEHIND YOUR PRODUCT

The main goal of a strategy is to activate a plan that succeeds in letting the world know your business exists, what it does and what defines it. But how do you measure the success of your brand strategy?

A cohesive brand strategy is not one that is developed once. Rather, it represents a continuous process, tailored initially to respond to everchanging conditions in the marketplace. It must be revisited often in order to maintain a livable, sustainable business, modifying goals and objectives when necessary. To do so, it is important to decide from the beginning how success will be quantified. In every case, these four general elements are considered:

  1. Objectives – what problems will your product or service solve and how will it benefit your customers?
  2. Identifying customers – who will benefit from your business? What are your customers feeling and how do they want to feel?
  3. Identifying competitors – who is already giving your customers what they want and how are they doing it?
  4. Engaging customers – what kind of personality and tone will your brand need to meet its goals?

Design Assets

OUTSTANDING DESIGN IS THE FACE OF YOUR BRAND IDENTITY

It is critical to nail the design of your brand identity. Design assets are the tangible elements that determine how your brand is perceived. Design assets include logo, tagline, website design, color palette, typography, imagery, packaging, business cards, social media graphics, and employee uniforms. Each of these assets are the building blocks that collectively bring your brand to life. However, your logo is the cornerstone of your brand’s aesthetic and company association. It sets the tone for the rest of the branding that follows. Depending on the nature of your business, one asset or another may apply. For example, a restaurant will put more emphasis on their menu and physical space. A real estate firm needs to focus on their website and social media pages.

The Marvelous Brand Identity

Step 1: Brand Strategy

  • Analysis – an in-depth review of your company’s image, unique offerings, and target audience, with a focus on the right Value Proposition, Brand Positioning and Brand Elements that combine to form a comprehensive Brand Identity.
  • Discovery – Identify the story, facts, and philosophy behind your business. A workbook will be provided for you to complete with Michelle’s guidance to help clarify your brand.
  • Holistic brand image – The unique personality, tone and beliefs of your brand that align with the convictions and needs of your targeted customers.
  • Target audience – The customer profiles that will benefit from your business.
  • Value Proposition – A promise of what your business will deliver to customers; an easy-to-understand, precise reason why customers should buy your products or services.
  • Brand positioning – How your brand is different from your competitors. How your business can give them more of what they want and in a better way.
  • Brand elements – Design assets as the building blocks that extend into everything you create such as the name, logo, tagline, color scheme, typography, imagery, packaging, business cards, social media graphics, and employee uniforms.
  • Michelle’s Expertise – a time investment that targets and analyzes underlying pain points and objectives while developing your overarching brand strategy.
  • Project Brief – a comprehensive call with Michelle to review and discuss your new Brand Strategy.

Step 2: Branded Website Development

  • Once a cohesive Brand Identity has been created, we move into the design and development of your website which adheres to your Brand Strategy.
  • A thorough analysis specific to your industry as it relates to your overall brand image.
  • Website design and development including optimal user experience (UX), Search engine optimization and analysis (SEO), and optimized copywriting/content writing/blogging.
  • Logo design – 2 concepts + 2 revisions.
  • Sub-mark Design – 2 original concepts + 2 revisions.
  • Design Style Guide – Includes logos and sub-mark designs, font suggestions, and color schemes.
  • Project Brief – a comprehensive call with Michelle to review and discuss your new Design Style Guide.

Step 3: Brand Activation

  • Receive a highly customized Brand Aesthetics Booklet that will build your brand’s image.
  • Bring it to life by connecting and interacting with consumers on a personal level.
  • The holistic brand experience is associated with what your brand consistently stands for across all channels.
  • Optimization of your brand channels will keep your business on point while establishing and maintaining relationships that define long-term success.
  • Project Brief – a comprehensive call with Michelle to review, discuss and analyze all facets of your Brand Activation.

Brand Identity

SPEAK TO THE EMOTIONS AND CONVICTIONS OF YOUR CUSTOMERS

Unequivocally, your brand is the most important investment you will make in your business.

A product or service should leave an impression on customers after the sale. Your company’s identity is the method of forging that impression. At the core, brand identity is the personality of your business. Fundamentally, the shape of your company’s identity determines the messaging, reflects your values, how you communicate, and what you want consumers to feel when they interact with your product or service. You are essentially making a promise to deliver to your customers.

Brand Strategy

CUSTOMERS WILL LOOK FOR THE ‘WHY’ BEHIND YOUR PRODUCT

The main goal of a strategy is to activate a plan that succeeds in letting the world know your business exists, what it does and what defines it. But how do you measure the success of your brand strategy?

A cohesive brand strategy is not one that is developed once. Rather, it represents a continuous process, tailored initially to respond to everchanging conditions in the marketplace. It must be revisited often in order to maintain a livable, sustainable business, modifying goals and objectives when necessary. To do so, it is important to decide from the beginning how success will be quantified. In every case, these four general elements are considered:

  1. Objectives – what problems will your product or service solve and how will it benefit your customers?
  2. Identifying customers – who will benefit from your business? What are your customers feeling and how do they want to feel?
  3. Identifying competitors – who is already giving your customers what they want and how are 
  4. Engaging customers – what kind of personality and tone will your brand need to meet its goals?
Michelle Woolley

NEED SOMETHING DIFFERENT?

Request a complimentary consultation to customize a branding package that suits all of your business needs.

Design Assets

OUTSTANDING DESIGN IS THE FACE OF YOUR BRAND IDENTITY

It is critical to nail the design of your brand identity. Design assets are the tangible elements that determine how your brand is perceived. Design assets include logo, tagline, website design, color palette, typography, imagery, packaging, business cards, social media graphics, and employee uniforms. Each of these assets are the building blocks that collectively bring your brand to life. However, your logo is the cornerstone of your brand’s aesthetic and company association. It sets the tone for the rest of the branding that follows. Depending on the nature of your business, one asset or another may apply. For example, a restaurant will put more emphasis on their menu and physical space. A real estate firm needs to focus on their website and social media pages.

The Marvelous Brand Identity

Step 1: Brand Strategy

  • Analysis – an in-depth review of your company’s image, unique offerings, and target audience, with a focus on the right Value Proposition, Brand Positioning and Brand Elements that combine to form a comprehensive Brand Identity.
  • Discovery – Identify the story, facts, and philosophy behind your business. A workbook will be provided for you to complete with Michelle’s guidance to help clarify your brand.
  • Holistic brand image – The unique personality, tone and beliefs of your brand that align with the convictions and needs of your targeted customers.
  • Target audience – The customer profiles that will benefit from your business.
  • Value Proposition – A promise of what your business will deliver to customers; an easy-to-understand, precise reason why customers should buy your products or services.
  • Brand positioning – How your brand is different from your competitors. How your business can give them more of what they want and in a better way.
  • Brand elements – Design assets as the building blocks that extend into everything you create such as the name, logo, tagline, color scheme, typography, imagery, packaging, business cards, social media graphics, and employee uniforms.
  • Michelle’s Expertise – a time investment that targets and analyzes underlying pain points and objectives while developing your overarching brand strategy.
  • Project Brief – a comprehensive call with Michelle to review and discuss your new Brand Strategy.

Step 2: Branded Website Development

  • Once a cohesive Brand Identity has been created, we move into the design and development of your website which adheres to your Brand Strategy.
  • A thorough analysis specific to your industry as it relates to your overall brand image.
  • Website design and development including optimal user experience (UX), Search engine optimization and analysis (SEO), and optimized copywriting/content writing/blogging.
  • Logo design – 2 concepts + 2 revisions.
  • Sub-mark Design – 2 original concepts + 2 revisions.
  • Design Style Guide – Includes logos and sub-mark designs, font suggestions, and color schemes.
  • Project Brief – a comprehensive call with Michelle to review and discuss your new Design Style Guide.

Step 3: Brand Activation

  • Receive a highly customized Brand Aesthetics Booklet that will build your brand’s image.
  • Bring it to life by connecting and interacting with consumers on a personal level.
  • The holistic brand experience is associated with what your brand consistently stands for across all channels.
  • Optimization of your brand channels will keep your business on point while establishing and maintaining relationships that define long-term success.
  • Project Brief – a comprehensive call with Michelle to review, discuss and analyze all facets of your Brand Activation.
Michelle Woolley

NEED SOMETHING ELSE?

Request a complimentary consultation to customize a branding package that suits all of your business needs.

"Rise again as a stronger and wiser version of you."
Phoenix
Michelle Woolley
Founder, Marvelous MeeMee
"Rise again as a stronger and wiser version of you."
Phoenix
Michelle Woolley
Founder, Marvelous MeeMee

THE MARVELOUS PROMISE

Because Confidentiality Matters

We understand that your business concept is highly confidential and belongs only to you. We want you to feel comfortable when talking about your ideas.

That is why we offer the Marvelous Promise. We are happy to sign a confidentiality agreement to meet your comfort level of privacy. Doing so provides peace of mind that you can share your business ideas in confidence.

Rest assured you can fully trust Marvelous MeeMee to uphold your privacy. 

Launching a new business?  Revamping an existing one? 

Get trending tips about content that converts readers to clients; powerful web design and marketing strategies to leverage your business.

Complimentary Consultation

If you have questions, we have answers. Kindly select a date/time that is convenient for you. A Zoom link will then arrive in your email. Remember to accept the meeting in your inbox.

Complimentary Consultation

Launching a new venture? Re-branding an existing business?  If you have questions, we definitely have answers. Select a date/time that is convenient for you.

Complimentary Consultation

Launching a new venture? Re-branding an existing business?  If you have questions, we definitely have answers. Select a date/time that is convenient for you.

BRAND ELEMENTS CHECKLIST

This checklist will help your business develop value as you define your brand assets!

Enter your information below to download your Brand Elements Checklist.

For assistance on how to maximize using this checklist, reach out today for a complimentary consultation.