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Customer Persona

What  It Is
Creating customer personas is about grouping your customers according to their behavioral patterns. As global events and emerging technologies continue to impact the world, customer loyalty is no longer a guarantee. In these emerging markets, brands must find new ways to understand and engage their customers. Creating customer personas is a method of grouping customers according to behavior patterns. Three to five personas is the norm. Since all customers are not the same, creating customer personas helps you understand where behavioral segmentation fits into your marketing strategy and other solutions that need to be combined to further personalize the user experience.

How to create it

Creating a customer persona is not only about defining your potential purchasing audience, but also about generating insights that you have gathered from your market and competitor research.

To build your personas, a basic rule of thumb is to interview 5-30 people.

  • Having interviewed at least 5 people, you will begin to detect trends. At some point, your interviews will stop generating new insights. That is the sign that your research is complete – for the time being. If you cannot interview customers, you can interview friends/stakeholders/acquaintances who have experienced your product.
  • If a customer has purchased your product, perhaps you could reach out to request an interview.

Result

With these tactics, you should begin to see patterns emerge as your customer personas take shape. You will develop a deeper understanding of your overarching goals, customer goals, tasks, needs, and pain points.

Process

Customer personas should not be defined once, as they will continuously evolve just as your business evolves. This means that value lies in the updates; keeping them in an ‘as-is’ state rather than a ‘use-to-be’ state. Defining customer personas is not the end-goal, but a beginning step.

Defining your customer personas will hone your brand identity, shape your content marketing and messaging, and contribute to new ideas about how to grow your business in the form of a marketing strategy. It will also enhance your user experience.

Step 1 of 3
CREATE A CUSTOMER PROFILE
DEMOGRAPHIC
Rational - speaks mostly about duties/responsibilities; follows rules & respects the rights of others.
Artisan - does whatever gets them a quick, effective payoff & might even bend the rules.
Guardian - highly efficient in achieving goals, ignoring rules/conventions if need be.
Idealist - speaks mostly of what they hope for, imagining what might be possible. They want to act in good conscience while striving for goals without compromising their personal code of ethics.

What  It Is

Creating customer personas is about grouping your customers according to their behavioral patterns. As global events and emerging technologies continue to impact the world, customer loyalty is no longer a guarantee. In these emerging markets, brands must find new ways to understand and engage their customers.

Creating customer personas is a method of grouping customers according to behavior patterns. Three to five personas is the norm. Since all customers are not the same, creating customer personas helps you understand where behavioral segmentation fits into your marketing strategy and other solutions that need to be combined to further personalize the user experience.

How to create it

Creating a customer persona is not only about defining your potential purchasing audience, but also about generating insights that you have gathered from your market and competitor research.

To build your personas, a basic rule of thumb is to interview 5-30 people.

  • Having interviewed at least 5 people, you will begin to detect trends. At some point, your interviews will stop generating new insights. That is the sign that your research is complete – for the time being. If you cannot interview customers, you can interview friends/stakeholders/acquaintances who have experienced your product.
  • If a customer has purchased your product, perhaps you could reach out to request an interview.
Result

With these tactics, you should begin to see patterns emerge as your customer personas take shape. You will develop a deeper understanding of your overarching goals, customer goals, tasks, needs, and pain points.

Process

Customer personas should not be defined once, as they will continuously evolve just as your business evolves. This means that value lies in the updates; keeping them in an ‘as-is’ state rather than a ‘use-to-be’ state. Defining customer personas is not the end-goal, but a beginning step.

Defining your customer personas will hone your brand identity, shape your content marketing and messaging, and contribute to new ideas about how to grow your business in the form of a marketing strategy. It will also enhance your user experience.

Step 1 of 3
CREATE A CUSTOMER PROFILE
DEMOGRAPHIC
Rational - speaks mostly about duties/responsibilities; follows rules & respects the rights of others.
Artisan - does whatever gets them a quick, effective payoff & might even bend the rules.
Guardian - highly efficient in achieving goals, ignoring rules/conventions if need be.
Idealist - speaks mostly of what they hope for, imagining what might be possible. They want to act in good conscience while striving for goals without compromising their personal code of ethics.

What  It Is

Creating customer personas is about grouping your customers according to their behavioral patterns. As global events and emerging technologies continue to impact the world, customer loyalty is no longer a guarantee. In these emerging markets, brands must find new ways to understand and engage their customers.

Creating customer personas is a method of grouping customers according to behavior patterns. Three to five personas is the norm. Since all customers are not the same, creating customer personas helps you understand where behavioral segmentation fits into your marketing strategy and other solutions that need to be combined to further personalize the user experience.

How to create it

Creating a customer persona is not only about defining your potential purchasing audience, but also about generating insights that you have gathered from your market and competitor research.

To build your personas, a basic rule of thumb is to interview 5-30 people.

  • Having interviewed at least 5 people, you will begin to detect trends. At some point, your interviews will stop generating new insights. That is the sign that your research is complete – for the time being. If you cannot interview customers, you can interview friends/stakeholders/acquaintances who have experienced your product.
  • If a customer has purchased your product, perhaps you could reach out to request an interview.
Result

With these tactics, you should begin to see patterns emerge as your customer personas take shape. You will develop a deeper understanding of your overarching goals, customer goals, tasks, needs, and pain points.

Process

Customer personas should not be defined once, as they will continuously evolve just as your business evolves. This means that value lies in the updates; keeping them in an ‘as-is’ state rather than a ‘use-to-be’ state. Defining customer personas is not the end-goal, but a beginning step.

Defining your customer personas will hone your brand identity, shape your content marketing and messaging, and contribute to new ideas about how to grow your business in the form of a marketing strategy. It will also enhance your user experience.

Step 1 of 3
CREATE A CUSTOMER PROFILE
DEMOGRAPHIC
Rational - speaks mostly about duties/responsibilities; follows rules & respects the rights of others.
Artisan - does whatever gets them a quick, effective payoff & might even bend the rules.
Guardian - highly efficient in achieving goals, ignoring rules/conventions if need be.
Idealist - speaks mostly of what they hope for, imagining what might be possible. They want to act in good conscience while striving for goals without compromising their personal code of ethics.
Michelle Woolley

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Michelle Woolley

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"Like people, customer personas change over time with the market and the ebbs and flows of products and services."
Phoenix
Michelle Woolley
Founder, Marvelous MeeMee
"Like people, customer personas change over time with the market and the ebbs and flows of products and services."
Phoenix
Michelle Woolley
Founder, Marvelous MeeMee

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