Brand identity represents the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.
A brand is a name, design and slogan that best describes your business. It is essential to how customers view the culture of your business and how they feel about your products or services. An effective and impactful brand will wow your audience, separating your business from the competition.
Your brand represents the face and culture of your business and should create a lasting impression in the eyes of your audience. Branding is a way of distinguishing your business from competitors by clarifying that the product or service you offer is the better choice. Your brand is a true representation of your business and should accurately reflect how you wish your business to be perceived.