How a Single Mom Turned Solopreneur


How a Single Mom Turned Solopreneur

Dr. Somar was a professional working woman and mother of two young children. She had always aspired to become an entrepreneur and start her own business but never found the courage to break away from the stability of her 9-5 job. She knew that she could sustain the cost of living for up to one year without a paycheck. Yet, her fear of the unknown and lack of experience with startups, branding and marketing held her back. But she knew there was a market for her aspiring business and this was the conviction that kept her awake at night. Besides, the new venture would benefit from her entire skill set.

“Follow your passion — and if you don’t know what it is, realize that one reason for your existence on earth is to find it.” —Oprah Winfrey

Not sure who to turn to for advice, she reached out to a friend who referred her to Marvelous MeeMee. It was a Wednesday morning when she called to consult with Michelle. Dr. Somar was a bit reluctant to divulge any details of her business idea, so Michelle offered to sign a Non-Disclosure Agreement. Then, she offered the Doctor a lot of advice on how she could start a new business without leaving her day job. During their talks, Michelle detected another fear that she did not talk about which was the stability of her two young children.


However, Michelle was able to quickly assess Dr. Somar’s knowledge, wisdom and ambition and knew that with the right professional guidance and determination, her new venture could turn into a success. She suggested further consulting to lay out a marketing strategy that would help Dr. Somar envision the upcoming steps of starting her new venture. This gentle and positive approach worked well with the Doctor, and she invested in two hours of further talks and the marketing strategy. Thus, a trust relationship was born.

In the consultations that followed, Michelle offered Dr. Somar actionable insights on how she could get the business started while remaining at her current job. This guidance empowered the professional mother and her enthusiasm increased. By the beginning of their third consultation, Dr. Somar had the confidence to launch the business.

During the upcoming weeks, Michelle did not hear from Dr. Somar. Little did she know that the Doctor was spending every minute of her extra time pouring over and over the marketing strategy that Michelle had developed for her. You see, the strategy was flush with insights and Dr. Somar was a perfectionist. She wanted to have every detail down before she got back with Michelle. But then, she received Michelle’s message – were there any questions she could answer?

That was the turning point when Dr. Somar realized just how much she needed Michelle’s professional alliance with branding and marketing. She had confidence now and suddenly things could not happen fast enough. Dr. Somar could see that she needed to build a solid customer base and a good reputation for the business. But what was the next step?

Thus, they went on to the next phase of their branding and marketing journey. Now quite familiar with the person behind the business, her values, goals and pain points, Michelle developed a brand strategy for Dr. Somar, along with all design assets.

"Build your business success around something that you love — something that is inherently and endlessly interesting to you.” —Martha Stewart

She built out their existing marketing strategy to target more detailed goals and a rigorous action plan to keep Dr. Somar on point. They spent time together profiling the new business’s customer types. Based upon their findings, Michelle created a dynamic website design optimized to target a national clientele. At that point, Michelle and her client consulted again to review the current strategies, address questions, and make any necessary modifications.

Next came the content marketing phase. The robust content marketing plan included a detailed variety of content that Dr. Somar’s new customers could relate to (i.e., copywriting, storytelling, blogging and vlogging). Michelle also created a comprehensive social media strategy that the Doctor could manage on her own. Nonetheless, Michelle guided Dr. Somar on best social practices.

With a new brand identity, marketing and social media strategies in action, brand awareness of the new business began to gain traction. Dr. Somar followed the action plan religiously, because she had a vision that she could now see clearly. She followed a daily social media structure and posted to her blog regularly. She also commissioned Michelle to originate blog content for her to supplement her efforts.

The sum of all their efforts fueled the brand until not long after launching, Dr. Somar gained her first customer. And then another. And another.

Six months later, Dr. Somar resigned from her day job to devote full time as a solopreneur and entrepreneur dedicated to growing her new business. This was a huge accomplishment for the new business owner. She had liberated herself from the 9-5 job life of an employee that held her back for so many years. No longer did she fear the notion that with independence came potential failure. To the contrary; she felt like an independent business owner in control of her destiny supported by a strong belief that she could realize her dream – if she was dedicated and worked hard enough.

Michelle checked in with Dr. Somar every few weeks. Occasionally, Dr. Somar called with questions that Michelle was happy to answer. After her first year in business, the Doctor spoke to Michelle about an advanced branding strategy to take her business to higher level which also included taking on her first employee. Michelle was quite pleased with the Doctor’s progress but even more pleased that she could play a part in the success of the Doctor’s new professional life.

Dr. Somar continues to consult with Michelle about new and innovative ways to grow her business.

Everlasting Moment

Everlasting Moment

From the moment they met, her presence stopped his universe

He looked into her eyes and saw a union dancing with possibilities. That first kiss sealed the rest of their lives together. Now, he wishes to capture those moments with a token of his affection adorned around her finger, a brilliant diamond ring to celebrate their eternal love. 

Way of Tea

Way of Tea

Way of Tea

Discovering the sacred in the ordinary, tea ceremony began more than two decades ago when I gave up coffee

Discovering the sacred in the ordinary, tea ceremony began more than two decades ago when I gave up coffee

Beyond the first two sips, I didn’t like the way coffee wired me, plugged my ears and left me with a mild jitter. Since I wasn’t privy to Swiss or German coffees (what I drink when traveling to those countries) on a regular basis, I no longer desired the beverage. Thus, tea ceremony filled its place.

Still and Quiet

Between the hours of 4 and 5 am a faint stir of anticipation awakens within. It lures me from any stage of sleep, a renewal of sorts in the subtlest of gestures, a purifying rite that promises an hour of precious solitude. Thus rises a new day blessed by tea ceremony, a personal custom of modern day tradition wherein the faculties of taste and touch are engaged.

It begins with the tranquil sound of silence. Almost nothing pierces the air as I move about invisibly: the rustling of bedding; barely audible commotion of clothing; crackle of waking joints after a night’s sleep and trickling of water are all kept to a minimum.

Scent and glow

Fire is nature’s way of illuminating a passageway into the new day. Thus, three organic candles are resurrected and placed around the kitchen to radiate their flickering aura and emit their cleansing aroma. The burning of aromatherapy oils welcomes serenity and resonates throughout; perhaps lavender, orange, peony or bergamont, depending upon my mood.

Ritual and Ceremony

Straight from the tea fields of Kyoto, Japan, organic Matcha in all its purity is the only tea that agrees with my palate. The kettle is filled with purified water while the next three minutes are spent placing the porcelain tea bowl and bamboo chasen on a thin, white cloth. As the kettle quickly comes to a near-boil, a delicate scoop of Matcha sprinkles the bottom of the tea bowl like a fine powder. One hand slowly pours the steamy water into the bowl while the other vigorously whisks with precision held all in the wrist. Soon, the frothy goodness is ready for consumption as my mouth longs for the subtle taste of this powerful antioxidant. Modern times would have it that I enjoy my tea while checking email on my computer – a far cry from the more traditional Way of Tea in the Japanese culture. But it works for me, each and every ceremony more treasured than the last.

Harmony and Ambience

Finally, the curtains are drawn to welcome the dawn and praise the sunrise. My blessed tea ceremony typifies a sacred passageway into a new day that imparts peace and balance.

Hollywood Hills’ Best Kept Secret

Hollywood Hills' Best Kept Secret

Mid-century modern meets gorgeous city, ocean and canyon views in a secluded retreat centrally located to all

A private, gated entrance leads to an oasis of calm, lush greenery nestled in the hills below the Hollywood sign. Relax around the poolside and view spectacular sunsets perfect for romance, a soiree or meditation at sunrise on the wrap-around deck. An open floor plan invites family fun or a couple’s solitude around the fireplace. Glass pane double doors that open to the deck, hardwood floors and a spa tub enhance the charm of this calming sanctuary. Central air and heating is perfect during summer months while three bedrooms and two bathrooms can accommodate family, friends or relatives. The master suite boasts custom walk-in closets and views to die for. Partake in all that the city has to offer – Burbank Studios at one end, Hollywood at the other while Santa Monica beaches are but a short jaunt away. When it comes to location and ambiance, this home is a slice of heaven.